Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

  • ISBN13: 9780749455934
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!


Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every 0 spent around the world, is spent on a private label. 

The private label industry is worth an estimated one trillion US dollars, and its growth

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